Hi there, and welcome!

I am the Director of New Business Development for ADA Asia’s Philippine office, one of the leading voices on analytics, data, and how it impacts advertising, in the Asia-Pacific region. I specialise in business strategies and how brands can win on digital.

Prior to ADA Asia, I served with the country’s largest creative marketing solutions agency, McCann Worldgroup Philippines. In my time there, I moved up from social media manager to become the Head of Digital Strategy and lead for social marketing for Asia-Pacific in just a little under eight years.

My industry experienced was honed through nearly 150 brand campaigns so far, and I have been privileged to be a key player in some of the most culture-changing work from the marketing industry. I am a teacher at heart, and a recognised educator among my peers, clients, and students alike.

Important Note: This is a personal website, and my opinions do not reflect the views of my workplace, and organisations and people / individuals that I am affiliated with.

If you have questions or would like to reach out, please feel free to contact me!