There is an expectation, almost, that each and every trip and adventure will be documented and shared on social media. But should we?
This article is part of a five-article series, inspired by my trip to the Mt. Everest Base Camp. This episode explores what I believe is the most important trait of any team’s members, the “secret sauce” of a successful team: humility.
What does it take to build a team? My recent Mt. Everest Base Camp trek experience (and how our team was built) sheds some light on how.
There is a difference between an inspiring transformation, and one that sends out a negative message to the world. Which one will you do?
Buying a place has always been one of my bigger dreams. I have finally taken the first few, important steps towards this dream, and I learned (painful) lessons along the way.
The Internet and social media are obviously great. But are they taking over our lives? Here’s how to keep “connection addiction” under control.
The creation of a social marketing plan shouldn’t have to be complicated. In this talk, I outline two major themes of a social marketing strategy, and six specific ‘checklist items’ that one needs to design, create, and answer in order to build a basic social marketing strategy.
It’s estimated that by 2020, at least 50% of the global workforce will be made up of Millennials. In this changed landscape, how can organisations plan for this future?
My first five years in an ad agency flew by; it has been an incredible ride so far. In this article, I share five thoughts from five years in the industry.
“Be authentic.” We have all heard it before. This statement, sadly, ranks among one of the most over-used pieces of advice for brands. But what does it really mean?