Speaking

Organised by newest first.

SPEAKING ENGAGEMENTS

  1. [TBA] “The Next Wave of Social Platforms“, Association of Marketing Educators – 2018 Digital Camp (2018/11)
  2. [TBA] “Applying Analytics to Social Marketing Campaigns“, Asian Institute of Management, Master of Science in Data Science Program (2018/11)
  3. [TBA] “2019 Digital Trends“, Aboitiz A-volution Conference (2018/11)
  4. Content for Leads: How the Right Content Saves You Money and Time“, Social Media for Lead Generation (2018/10)
  5. Social Media and Crisis Management“, Mabuhay Miles (2018/10)
  6. Customer Service in a Digital World“, National Retail Conference and Stores Asia Expo 2018 (2018/08)
  7. The Truth About Video: Volume 2“, Digital Marketing in a BLINK (2018/08)
  8. “Behind Every Success is a Powder Keg of a Truth“, DLSU AdCreate (2018/08)
  9. Digital Innovation for 2019 in the Finance and Investment Category“, ISIP (2018/07)
  10. How to Win in 2019: Digital and Retail“, Amplify: Primer Group Annual Conference (2018/07)
  11. Finding Your Place as a Brand“, Insular Life Philippines (2018/05)
  12. The Truth About Content: Three Insights that Lead to Great Content“, Chamber of Young Business Leaders, Bulacan State University (2018/05)
  13. Social Media 101: The Social Marketing Playbook“, CARA Welfare Philippines (2018/04)
  14. From Ads to Storytelling“, Blogopolis 2018 (2018/04)
  15. Using Video to Increase Customer Engagement“, Digital Marketing in a BLINK (2018/03)
  16. Going Global and How to be a Global Filipino Brand“, CONDURA Influencers Summit (2018/03)
  17. Where and How: The Two Questions Every Marketer Should Answer“, Hanyang University and Development Bank of the Philippines (2018/02)
  18. The Truth About Branding: NGOs and Social Enterprises“, Peace and Equity Foundation, Inc. (2018/02)
  19. Inside Advertising and Ad Agencies“, De La Salle University and AdCreate Society (2017/12)
  20. The Truth About Content and Content Marketing“, University of Santo Tomas Junior Marketing Association ATHOMIC 2017 (2017/11)
  21. The Business-Agency-Influencer Relationship“, Blogapalooza: Generation D (2017/11)
  22. The Truth About Winning Content Strategies“, CDM x EO Summit: Disruptive Marketing Trends (2017/10)
  23. The Truth About Financial Literacy on Social“, Knowledge Community and PRUDENCE Foundation (2017/10)
  24. Making the Most of Facebook Fan Pages“, Facebook Fellows Program (2017/10)
  25. Business to Millennials: The New Truths of Marketing to Millennials“, Tetrapak Customer Innovation Seminar (2017/09)
  26. Digital for Sales“, ALVEO Digital Marketing Program (2017/09)
  27. The Truth About Online Selling“, Amaia Land Level Up Program (2017/08)
  28. The Art and Science of Social Listening“, Ateneo de Manila University – Business Resource Centre (2017/07)
  29. The Language of Digital“, Manila Broadcasting Company (2017/06)
  30. Disruption in the Media Industry“, Manila Broadcasting Corporation (2017/06)
  31. Building a Social Marketing Strategy“, Writer’s Block Philippines (2017/06)
  32. Keeping up with Millennials: Hiring, Managing, and Engaging Millennials in the Workplace“, Sprout Solutions (2017/05)
  33. Five Questions Business Owners Need to Answer“, Acceler8 Philippines (2017/03)
  34. Advertising and Technopreneurs“, Entrepreneurship Educators Association of the Philippines (2017/02)
  35. Lessons After Graduation“, De La Salle University iPERSEF (2017/02)
  36. Finding Your Space on Social Media”, Nescafe Kapihan Krew (2016/12)
  37. Social Media Crisis: How to Manage and Ways to Avoid”, Writer’s Block Philippines (2016/10)
  38. Truth in Advertising: Inside a Digital Agency”, University of Santo Tomas CFAD and 4As (2016/09)
  39. Digital Retail Management: Introduction to Social Marketing”, Globe Telecom (2016/09)
  40. Kapamilya Digital Summit 2016: The Power of Communities on Social Media”, ABS-CBN (2016/09)
  41. Wired 2.0 – Social Media Engagement and Planning”, Writer’s Block Philippines (2016/08)
  42. Introduction to the Mobile Age”, Zomato Philippines (2016/07)
  43. Content Creation in the Mobile Age”, Philippine Association of National Advertisers (2016/03)
  44. Digital Marketing for Young Professionals”, PLDT Student Camp (2016/06)
  45. Expert Insights – Digital Marketing Trends from the Two Millennial Groups”, Miriam College Junior Marketing Association (2016/04)
  46. Optimising Social Media”, Ateneo Junior Marketing Association (2015/11)
  47. How Traditional Radio can Make the Most out of Social Media Marketing”, Manila Broadcasting Company (2015/10)
  48. Reaching the Youth through Social Media”, University of the Philippines Los Banos (2015/10)
  49. Fundamentals of Social Media for Communicating Ideas”, Batangas State University (2015/10)
  50. Professional and Personal Etiquette on Social Media”, AME Professional Pocket Seminar and Far Eastern University Makati (2015/10)
  51. A Career in Social Marketing”, University of the Philippines Advertising Core (2015/08)
  52. Social Marketing Fundamentals: Facebook Marketing”, Bases Conversion and Development (BCDA) Authority (2015/08)
  53. Social Media and Content for Radio Shows”, Energy FM (2015/07)
  54. Social Media in Finding Career Opportunities and in Projecting a Positive Image in the Workplace”, University of the Philippines Advertising Core (2015/05)
  55. Collaborative Storytelling on Social Media”, The Mind Museum ASPAC 2015 (2015/04)
  56. Social Media for the Food and Beverage Industry”, Philippine Association of National Advertisers and IIDM Certified Digital Marketer Program (2015/04)
  57. Emerging Careers in Digital Advertising”, Philippine Association of National Advertisers (2015/03)
  58. How to Make an Effective Social Media Campaign”, Philippine Information Agency – National Capital Region (2015/03)
  59. Social Media for Radio and Crisis Management”, Manila Broadcasting Company (2015/02)
  60. Touchpoints: Digital Marketing”, Ateneo ACTM (2015/02)
  61. Social Media Marketing for 2015”, IIDM Certified Digital Marketer Program (2015/02)
  62. PUP Ad Congress”, Polytechnic University of the Philippines Department of Marketing (2015/02)
  63. Advertising Trends in the Philippines”, De La Salle Lipa (2015/01)
  64. Social Media for SMEs”, De La Salle University College of Business – Ramon V. del Rosario (2014/10)
  65. Digital Marketing in a BLINK”, FMI Philippines (2014/10)
  66. Social Media for SMEs”, Red Turnip and Philippine Airlines (2014/10)
  67. Digital Day”, Nescafe Philippines (2014/10)
  68. The Digital Workforce: Innovations in Marketing”, Adamson University (2014/09)
  69. Basic Social Media Marketing Principles Learned from Brands”, Unilever Philippines and the Municipality of Carmona, Cavite (2014/09)
  70. AJMA Week: Marketing Matters”, Ateneo Junior Marketing Association (2014/09)
  71. Social Listening: An Introduction”, Bradford University Makati (2014/08)
  72. The Future of Social Interaction”, De La Salle University Science and Technology Complex (2014/08)
  73. Juan Big Idea: South Luzon”, Philippine Junior Marketing Association (2014/08)
  74. Online Community Management”, UNILAB Social Media Summit (2014/06)
  75. Digital Marketing and the Television Industry”, iACADEMY (2014/06)
  76. Technology in Banking”, Rural Bankers Association of the Philippines (2014/05)
  77. Building a Community on Social Media”, Blogapalooza 2014 (2014/05)
  78. How to Land a Social Media Job”, iACADEMY School of Continuing Education (2014/03)
  79. Social Media Marketing”, Philippine Association of National Advertisers Foundation (2014/03)
  80. The Digital Age”, Southville International School (2014/02)
  81. Fashion and Digital Marketing 2.0”, Philippine Retailers Association (2014/02)
  82. Marketing Trends and Issues”, Polytechnic University of the Philippines (2014/02)
  83. Catching the Technology Wave in Marketing”, De La Salle Lipa Marketing Association (2014/02)
  84. Insight Generation, Branding, PR, and Social Media”, University of the Philippines Advertising Core (2014/01)
  85. Social Media for Bloggers”, Blogapalooza 2013 (2013/11)
  86. Customer Loyalty on Social Media”, Customer Loyalty Conference and Expo (2013/10)
  87. Digital Trends and Technology”, Adamson Junior Marketing Association (2013/10)
  88. Latest Trends in Marketing Careers”, New Era Junior Marketing Association (2013/09)
  89. Community Management Done Right”, University of the Philippines Diliman School of Business (2013/08)
  90. Juan Big Idea: North Luzon”, Philippine Junior Marketing Association (2013/08)
  91. Social Branding: Realising its Power in the Digital Age”, Adamson University (2013/07)
  92. Human Nature and Community Management”, De La Salle University Graduate School (2013/07)
  93. Community Management Best Cases”, De La Salle University Graduate School (2013/06)
  94. Blogging and Social Thought-Leadership”, iBlog 9 Philippine Blogging Summit (2013/05)
  95. Your Degree and Your Career”, De La Salle University American Studies Organisation (2013/03)
  96. Social Media and Advertising”, Pinoy Media Congress (2013/03)
  97. Are You Being Safe on Social Media?”, Manila Social Media Day (2013/03)
  98. “Create a Social Marketing Plan”, De La Salle University JEMA (2013/02)
  99. Young Marketing Executives Conference”, Letran College (2013/02)
  100. Social Media Management as a Career”, De La Salle University (2013/02)
  101. Selling on Social Media”, Meridian International College (2013/02)
  102. Challenges and the Future of Digital Marketing”, Polytechnic University of the Philippines (2013/02)
  103. Is Social Listening Overrated?”, De La Salle University Graduate School (2013/01)
  104. Create a Marketable Blog”, Filipino Bloggers Worldwide (2012/12)
  105. Best Practices on Facebook and Twitter”, Filipino Bloggers Worldwide (2012/11)
  106. Social Media and Advertising”, Filipino Bloggers Worldwide (2012/09)

INTERNATIONAL EVENTS & CONFERENCES

  1. Moderator, IMMAP YouthCon, DigiCon 2018: The Experience Economy (2018/10)
  2. How to Win with Digital Marketing (In Just Two Steps)“, The Global Filipino Investor, Philippines (2018/04)
  3. All Guts, No Glory“, adFest 2018: Transformation, Thailand (2018/03)
  4. Bringing Ideas to Life in the Digital Age“, The Global Filipino Investor, Singapore (2017/11)
  5. “Truth About Content Trends”, Content360, Marketing Interactive (PH 2017/04)
  6. IMMAP DigiCon 2016: The Young Digital Workforce”, Internet and Mobile Marketing Association of the Philippines (PH 2016/10)
  7. Social Media as a Game Changer and Transformer”, Malaysia Social Media Week (MY 2013/02)
  8. Monetising through Social Media and Choosing the Right Business Platform”, Malaysia Social Media Week (MY 2013/02)

FEATURED ARTICLES & PUBLICATIONS

  1. “Blogs, Communities, Connections, and Making Good Content”, Philippine Association of National Advertisers (2016/05)
  2. “Instagram Stories and What the Update Represents for the Social Marketing Landscape”, LinkedIn (2016/08)
  3. “The Do’s and Don’ts of Social Media: 6 Points from the May 2016 Elections”, Digital Dose (2016/06)
  4. “Facebook Live – An Interactive and Exciting Way to Connect with Our Social Communities on Facebook”, Digital Dose (2016/05)
  5. “The Making of Great Social Media Content”, Digital Dose (2016/05)
  6. “Five Things Every Social Marketing Professional Needs to Keep in Mind from the Instagram Content Reorder Update”, LinkedIn (2016/03)
  7. “Ten Social Marketing Predictions for 2016”, Philippine Daily Inquirer (2016/02)
  8. “A Social Business”, The New Media (2014/08)
  9. “New Study Sheds Light on Blogging Community”, Marketing Interactive (2013/01)
  10. “Of the Few Rotten Tomatoes in the Basket”, Rappler (2012/11)

TELEVISION

  1. “Social Media and the Presidential Elections”, Eagle 25 (2016/05)
  2. “Technology and the Elderly”, Reaksyon TV5 (2013/07)
  3. “Elements of a Viral Video”, Reaksyon TV5 (2013/03)
  4. “Food Porn”, Reaksyon TV5 (2013/01)