Speaking

Speaking engagements, learning sessions, and public talks. Organised by newest first.

SPEAKING ENGAGEMENTS

[TBA] De La Salle Lipa Commencement 2019 (2019/06)

[TBA] Digital Marketing Playbook (2019/05)

How to Put Your Best Foot Forward on Social Media“, GMA DramaCon (2019/05)

The Human Experience and the Power of Emotions“, 4th Customer Experience Conference (2019/05)

The Truth About Influencer Marketing (and How Brands Can Win through It)“, IMMAP General Members Meeting (2019/05)

The Relationship between Brands and Influencers“, Enderun Colleges (2019/05)

How to Develop Your Most Valuable Asset: You“, PARIMA Conference 2019 (2019/05)

How to Win on Digital (for Pharma)“, ULI Marketing Summit (2019/05)

How Social Helps Brands (and Entrepreneurs)“, Junior Philippine Economics Society (2019/03)

Creating a Digital Marketing Roadmap“, Top Realty (2019/03)

Effective Communication on Digital“, Polytechnic University of the Philippines Graduate School (2019/03)

How to Win with Influence“, Ateneo Graduate School of Business (2019/03)

How to Make (Video) Content that Moves People“, Digital Marketing in a BLINK (2018/03)

In Creativity, We Trust” Young Entrepreneurs’ Society – University of the Philippines (2018/02)

Reaching the Mobile, Always-on Consumer with Truth and Meaning“, Philippine Junior Marketing Association (2019/01)

The Art and Science of Identifying a Brand’s Target Market“, Ateneo Junior Marketing Association (2019/01)

Applying Analytics to Social Marketing Campaigns“, Asian Institute of Management, Master of Science in Data Science Program (2018/11)

The Truth about 2019 Digital Trends“, Aboitiz A-volution Conference (2018/11)

Content for Leads: How the Right Content Saves You Money and Time“, Social Media for Lead Generation (2018/10)

Social Media and Crisis Management“, Mabuhay Miles (2018/10)

Customer Service in a Digital World“, National Retail Conference and Stores Asia Expo 2018 (2018/08)

The Truth About Video: Volume 2“, Digital Marketing in a BLINK (2018/08)

“Behind Every Success is a Powder Keg of a Truth“, DLSU AdCreate (2018/08)

Digital Innovation for 2019 in the Finance and Investment Category“, ISIP (2018/07)

How to Win in 2019: Digital and Retail“, Amplify: Primer Group Annual Conference (2018/07)

Finding Your Place as a Brand“, Insular Life Philippines (2018/05)

The Truth About Content: Three Insights that Lead to Great Content“, Chamber of Young Business Leaders, Bulacan State University (2018/05)

Social Media 101: The Social Marketing Playbook“, CARA Welfare Philippines (2018/04)

From Ads to Storytelling“, Blogopolis 2018 (2018/04)

Using Video to Increase Customer Engagement“, Digital Marketing in a BLINK (2018/03)

Going Global and How to be a Global Filipino Brand“, CONDURA Influencers Summit (2018/03)

Where and How: The Two Questions Every Marketer Should Answer“, Hanyang University and Development Bank of the Philippines (2018/02)

The Truth About Branding: NGOs and Social Enterprises“, Peace and Equity Foundation, Inc. (2018/02)

Inside Advertising and Ad Agencies“, De La Salle University and AdCreate Society (2017/12)

The Truth About Content and Content Marketing“, University of Santo Tomas Junior Marketing Association ATHOMIC 2017 (2017/11)

The Business-Agency-Influencer Relationship“, Blogapalooza: Generation D (2017/11)

The Truth About Winning Content Strategies“, CDM x EO Summit: Disruptive Marketing Trends (2017/10)

The Truth About Financial Literacy on Social“, Knowledge Community and PRUDENCE Foundation (2017/10)

Making the Most of Facebook Fan Pages“, Facebook Fellows Program (2017/10)

Business to Millennials: The New Truths of Marketing to Millennials“, Tetrapak Customer Innovation Seminar (2017/09)

Digital for Sales“, ALVEO Digital Marketing Program (2017/09)

The Truth About Online Selling“, Amaia Land Level Up Program (2017/08)

The Art and Science of Social Listening“, Ateneo de Manila University – Business Resource Centre (2017/07)

The Language of Digital“, Manila Broadcasting Company (2017/06)

Disruption in the Media Industry“, Manila Broadcasting Corporation (2017/06)

Building a Social Marketing Strategy“, Writer’s Block Philippines (2017/06)

Keeping up with Millennials: Hiring, Managing, and Engaging Millennials in the Workplace“, Sprout Solutions (2017/05)

Five Questions Business Owners Need to Answer“, Acceler8 Philippines (2017/03)

Advertising and Technopreneurs“, Entrepreneurship Educators Association of the Philippines (2017/02)

Lessons After Graduation“, De La Salle University iPERSEF (2017/02)

Finding Your Space on Social Media”, Nescafe Kapihan Krew (2016/12)

Social Media Crisis: How to Manage and Ways to Avoid”, Writer’s Block Philippines (2016/10)

Truth in Advertising: Inside a Digital Agency”, University of Santo Tomas CFAD and 4As (2016/09)

Digital Retail Management: Introduction to Social Marketing”, Globe Telecom (2016/09)

Kapamilya Digital Summit 2016: The Power of Communities on Social Media”, ABS-CBN (2016/09)

Wired 2.0 – Social Media Engagement and Planning”, Writer’s Block Philippines (2016/08)

Introduction to Marketing in the Mobile Age”, Zomato Philippines (2016/07)

Content Creation in the Mobile Age”, Philippine Association of National Advertisers (2016/03)

Digital Marketing for Young Professionals”, PLDT Student Camp (2016/06)

Expert Insights – Digital Marketing Trends from the Two Millennial Groups”, Miriam College Junior Marketing Association (2016/04)

Optimising Social Media”, Ateneo Junior Marketing Association (2015/11)

How Traditional Radio can Make the Most out of Social Media Marketing”, Manila Broadcasting Company (2015/10)

Reaching the Youth through Social Media”, University of the Philippines Los Banos (2015/10)

Fundamentals of Social Media for Communicating Ideas”, Batangas State University (2015/10)

Professional and Personal Etiquette on Social Media”, AME Professional Pocket Seminar and Far Eastern University Makati (2015/10)

A Career in Social Marketing”, University of the Philippines Advertising Core (2015/08)

Social Marketing Fundamentals: Facebook Marketing”, Bases Conversion and Development (BCDA) Authority (2015/08)

Social Media and Content for Radio Shows”, Energy FM (2015/07)

Social Media in Finding Career Opportunities and in Projecting a Positive Image in the Workplace”, University of the Philippines Advertising Core (2015/05)

Collaborative Storytelling on Social Media”, The Mind Museum ASPAC 2015 (2015/04)

Social Media for the Food and Beverage Industry”, Philippine Association of National Advertisers and IIDM Certified Digital Marketer Program (2015/04)

Emerging Careers in Digital Advertising”, Philippine Association of National Advertisers (2015/03)

How to Make an Effective Social Media Campaign”, Philippine Information Agency – National Capital Region (2015/03)

Social Media for Radio and Crisis Management”, Manila Broadcasting Company (2015/02)

Touchpoints: Digital Marketing”, Ateneo ACTM (2015/02)

Social Media Marketing for 2015”, IIDM Certified Digital Marketer Program (2015/02)

PUP Ad Congress”, Polytechnic University of the Philippines Department of Marketing (2015/02)

Advertising Trends in the Philippines”, De La Salle Lipa (2015/01)

Social Media for SMEs”, De La Salle University College of Business – Ramon V. del Rosario (2014/10)

Digital Marketing in a BLINK”, FMI Philippines (2014/10)

Social Media for SMEs”, Red Turnip and Philippine Airlines (2014/10)

Digital Day”, Nescafe Philippines (2014/10)

The Digital Workforce: Innovations in Marketing”, Adamson University (2014/09)

Basic Social Media Marketing Principles Learned from Brands”, Unilever Philippines and the Municipality of Carmona, Cavite (2014/09)

AJMA Week: Marketing Matters”, Ateneo Junior Marketing Association (2014/09)

Social Listening: An Introduction”, Bradford University Makati (2014/08)

The Future of Social Interaction”, De La Salle University Science and Technology Complex (2014/08)

Juan Big Idea: South Luzon”, Philippine Junior Marketing Association (2014/08)

Online Community Management”, UNILAB Social Media Summit (2014/06)

Digital Marketing and the Television Industry”, iACADEMY (2014/06)

Technology in Banking”, Rural Bankers Association of the Philippines (2014/05)

Building a Community on Social Media”, Blogapalooza 2014 (2014/05)

How to Land a Social Media Job”, iACADEMY School of Continuing Education (2014/03)

Social Media Marketing”, Philippine Association of National Advertisers Foundation (2014/03)

The Digital Age”, Southville International School (2014/02)

Fashion and Digital Marketing 2.0”, Philippine Retailers Association (2014/02)

Marketing Trends and Issues”, Polytechnic University of the Philippines (2014/02)

Catching the Technology Wave in Marketing”, De La Salle Lipa Marketing Association (2014/02)

Insight Generation, Branding, PR, and Social Media”, University of the Philippines Advertising Core (2014/01)

Social Media for Bloggers”, Blogapalooza 2013 (2013/11)

Customer Loyalty on Social Media”, Customer Loyalty Conference and Expo (2013/10)

Digital Trends and Technology”, Adamson Junior Marketing Association (2013/10)

Latest Trends in Marketing Careers”, New Era Junior Marketing Association (2013/09)

Community Management Done Right”, University of the Philippines Diliman School of Business (2013/08)

Juan Big Idea: North Luzon”, Philippine Junior Marketing Association (2013/08)

Social Branding: Realising its Power in the Digital Age”, Adamson University (2013/07)

Human Nature and Community Management”, De La Salle University Graduate School (2013/07)

Community Management Best Cases”, De La Salle University Graduate School (2013/06)

Blogging and Social Thought-Leadership”, iBlog 9 Philippine Blogging Summit (2013/05)

Your Degree and Your Career”, De La Salle University American Studies Organisation (2013/03)

Social Media and Advertising”, Pinoy Media Congress (2013/03)

Are You Being Safe on Social Media?”, Manila Social Media Day (2013/03)

“How to Create a Social Marketing Plan”, De La Salle University JEMA (2013/02)

Young Marketing Executives Conference”, Letran College (2013/02)

Social Media Management as a Career”, De La Salle University (2013/02)

Selling on Social Media”, Meridian International College (2013/02)

Challenges and the Future of Digital Marketing”, Polytechnic University of the Philippines (2013/02)

Is Social Listening Overrated?”, De La Salle University Graduate School (2013/01)

“How to Create a Marketable Blog”, Filipino Bloggers Worldwide (2012/12)

Best Practices on Facebook and Twitter”, Filipino Bloggers Worldwide (2012/11)

Social Media and Advertising”, Filipino Bloggers Worldwide (2012/09)


INTERNATIONAL EVENTS & CONFERENCES

Moderator, IMMAP YouthCon, DigiCon 2018: The Experience Economy (2018/10)

How to Win with Digital Marketing (In Just Two Steps)“, The Global Filipino Investor, Philippines (2018/04)

All Guts, No Glory“, adFest 2018: Transformation, Thailand (2018/03)

Bringing Ideas to Life in the Digital Age“, The Global Filipino Investor, Singapore (2017/11)

“Truth About Content Trends”, Content360, Marketing Interactive (PH 2017/04)

IMMAP DigiCon 2016: The Young Digital Workforce”, Internet and Mobile Marketing Association of the Philippines (PH 2016/10)

Social Media as a Game Changer and Transformer”, Malaysia Social Media Week (MY 2013/02)

Monetising through Social Media and Choosing the Right Business Platform”, Malaysia Social Media Week (MY 2013/02)


FEATURED ARTICLES & PUBLICATIONS

Blogs, Communities, Connections, and Making Good Content”, Philippine Association of National Advertisers (2016/05)

Instagram Stories and What the Update Represents for the Social Marketing Landscape”, LinkedIn (2016/08)

The Do’s and Don’ts of Social Media: 6 Points from the May 2016 Elections”, Digital Dose (2016/06)

Facebook Live – An Interactive and Exciting Way to Connect with Our Social Communities on Facebook”, Digital Dose (2016/05)

The Making of Great Social Media Content”, Digital Dose (2016/05)

Five Things Every Social Marketing Professional Needs to Keep in Mind from the Instagram Content Reorder Update”, LinkedIn (2016/03)

Ten Social Marketing Predictions for 2016”, Philippine Daily Inquirer (2016/02)

A Social Business”, The New Media (2014/08)

New Study Sheds Light on Blogging Community”, Marketing Interactive (2013/01)

Of the Few Rotten Tomatoes in the Basket”, Rappler (2012/11)


TELEVISION

Social Media and the Presidential Elections”, Eagle 25 (2016/05)

Technology and the Elderly”, Reaksyon TV5 (2013/07)

Elements of a Viral Video”, Reaksyon TV5 (2013/03)

Food Porn on Social Media”, Reaksyon TV5 (2013/01)