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Jason Cruz

Adman. Teacher. Creator.

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Analysis

The Truth About Content Trends

Posted on April 28, 2017April 28, 2017 by jsncruz

How should brands think about content in this day and age? Perhaps it's not all about the platforms and available technology.

Posted in Analysis, Marketing, OpinionsTagged brands, Marketing, public speakingLeave a comment

To Break the Internet, Light a Powder Keg of a Truth

Posted on February 11, 2017February 12, 2017 by jsncruz

How did Jollibee break the Internet in three stories? By lighting a powder keg of a truth - and telling it very, very well.

Posted in Analysis, MarketingTagged brands, MarketingLeave a comment

Are Niche Brands Asking the Right Questions?

Posted on January 24, 2017January 23, 2017 by jsncruz

Why do some niche players do well? Why do some fail? I take a look at a successful niche brand and outline three possible reasons why it's a story of success.

Posted in Analysis, Marketing, SocialTagged brands, MarketingLeave a comment

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My thoughts are strictly my own and do not reflect the positions of my company and/or clients.

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