The creation of a social marketing plan shouldn’t have to be complicated. In this talk, I outline two major themes of a social marketing strategy, and six specific ‘checklist items’ that one needs to design, create, and answer in order to build a basic social marketing strategy.
Category Archives: Social
Are Niche Brands Asking the Right Questions?
Why do some niche players do well? Why do some fail? I take a look at a successful niche brand and outline three possible reasons why it’s a story of success.
