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Jason Cruz

Adman. Teacher. Creator.

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How to Build a (Basic) Social Marketing Plan

Posted on June 4, 2017June 4, 2017 by jsncruz

The creation of a social marketing plan shouldn't have to be complicated. In this talk, I outline two major themes of a social marketing strategy, and six specific 'checklist items' that one needs to design, create, and answer in order to build a basic social marketing strategy.

Posted in Marketing, SocialTagged brands, Marketing, public speaking, strategyLeave a comment

Are Niche Brands Asking the Right Questions?

Posted on January 24, 2017January 23, 2017 by jsncruz

Why do some niche players do well? Why do some fail? I take a look at a successful niche brand and outline three possible reasons why it's a story of success.

Posted in Analysis, Marketing, SocialTagged brands, MarketingLeave a comment

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