The creation of a social marketing plan shouldn't have to be complicated. In this talk, I outline two major themes of a social marketing strategy, and six specific 'checklist items' that one needs to design, create, and answer in order to build a basic social marketing strategy.
The Truth About the Millennial Workplace
It's estimated that by 2020, at least 50% of the global workforce will be made up of Millennials. In this changed landscape, how can organisations plan for this future?
The Truth About Content Trends
How should brands think about content in this day and age? Perhaps it's not all about the platforms and available technology.
Can Confidence be Trained?
Some are blessed with natural confidence. What about us who are not? Can it actually be trained?