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Jason Cruz

Adman. Teacher. Creator.

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How to Build a (Basic) Social Marketing Plan

Posted on June 4, 2017June 4, 2017 by jsncruz

The creation of a social marketing plan shouldn't have to be complicated. In this talk, I outline two major themes of a social marketing strategy, and six specific 'checklist items' that one needs to design, create, and answer in order to build a basic social marketing strategy.

Posted in Marketing, SocialTagged brands, Marketing, public speaking, strategyLeave a comment

The Truth About the Millennial Workplace

Posted on May 27, 2017May 27, 2017 by jsncruz

It's estimated that by 2020, at least 50% of the global workforce will be made up of Millennials. In this changed landscape, how can organisations plan for this future?

Posted in Career, Marketing, OpinionsTagged leadership, Marketing, public speaking, strategyLeave a comment

The Treadmill Test and the 3Cs of an Authentic Brand

Posted on May 11, 2017May 11, 2017 by jsncruz

“Be authentic.” We have all heard it before. This statement, sadly, ranks among one of the most over-used pieces of advice for brands. But what does it really mean?

Posted in Marketing, OpinionsTagged brands, Marketing, strategyLeave a comment

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