How do we make the most out of social media? Should we even be on it? What will we do there that can help the business? On this latest partnership with Writer’s Block Philippines, I discussed a basic mindset (and framework) to help build a working social marketing plan. Continue reading →
The workplace has changed. Across many industries, employee average ages are dropping; it’s estimated that by 2020 (less than three years from now), at least 50% of the global workforce will be made up of us – the Millennial generation.
In this changed landscape, how can organisations plan for the future that’s just around the corner? Continue reading →
“Be authentic.” We have all heard it before. This statement, sadly, ranks among one of the most over-used pieces of advice for brands. But what does it really mean? Continue reading →
