Buying a place has always been one of my bigger dreams. I have finally taken the first few, important steps towards this dream, and I learned (painful) lessons along the way.
Life Lessons Episode 1: Buying a Place is Hard
How To: The Art of Deliberate Disconnection
The Internet and social media are obviously great. But are they taking over our lives? Here's how to keep "connection addiction" under control.
How to Build a (Basic) Social Marketing Plan
The creation of a social marketing plan shouldn't have to be complicated. In this talk, I outline two major themes of a social marketing strategy, and six specific 'checklist items' that one needs to design, create, and answer in order to build a basic social marketing strategy.
The Truth About the Millennial Workplace
It's estimated that by 2020, at least 50% of the global workforce will be made up of Millennials. In this changed landscape, how can organisations plan for this future?
Five Thoughts from Five Years in Advertising
My first five years in an ad agency flew by; it has been an incredible ride so far. In this article, I share five thoughts from five years in the industry.
The Treadmill Test and the 3Cs of an Authentic Brand
“Be authentic.” We have all heard it before. This statement, sadly, ranks among one of the most over-used pieces of advice for brands. But what does it really mean?
The Truth About Content Trends
How should brands think about content in this day and age? Perhaps it's not all about the platforms and available technology.
The Hidden Burden of Leadership
What is the one non-negotiable burden leaders must carry? I believe it's the burden of staying hopeful.
Never be the Smartest Person in the Room – Even in Your Head
We know this piece of wisdom. But what if are we guilty of not saying we're the smartest in the rom - but thinking it?
To Break the Internet, Light a Powder Keg of a Truth
How did Jollibee break the Internet in three stories? By lighting a powder keg of a truth - and telling it very, very well.
Jason Cruz 