The Internet and social media are obviously great. But are they taking over our lives? Here’s how to keep “connection addiction” under control.
The creation of a social marketing plan shouldn’t have to be complicated. In this talk, I outline two major themes of a social marketing strategy, and six specific ‘checklist items’ that one needs to design, create, and answer in order to build a basic social marketing strategy.
It’s estimated that by 2020, at least 50% of the global workforce will be made up of Millennials. In this changed landscape, how can organisations plan for this future?
My first five years in an ad agency flew by; it has been an incredible ride so far. In this article, I share five thoughts from five years in the industry.
“Be authentic.” We have all heard it before. This statement, sadly, ranks among one of the most over-used pieces of advice for brands. But what does it really mean?
How should brands think about content in this day and age? Perhaps it’s not all about the platforms and available technology.
What is the one non-negotiable burden leaders must carry? I believe it’s the burden of staying hopeful.
We know this piece of wisdom. But what if are we guilty of not saying we’re the smartest in the rom – but thinking it?
How did Jollibee break the Internet in three stories? By lighting a powder keg of a truth – and telling it very, very well.
Is it really always better to leave the office on time? My own experiences tell me it’s okay to go home late.